Apunts Econòmics (I): Business Communications

In today's economic environment it is regarded impossible for any business to claim an advantageous position within its industry without effective communications among its production units, providers, clients, and other stakeholders. Communications in the business are, in fact, one of the variables that are shaping the markets at all levels from small, local enterprises to billion dollar corporations. In the era of news overload, the boom of social media, and the need for information immediacy; the management of business communications by any given company is essential to understand and foresee its evolution in the market they compete.